MODULE SIX

Phase three

Karina will be guiding you through one of her favorite components of business development, branding! Your brand image is your first impression with your customer and community, you want to ensure you are giving the right message. From there you will learn the basics of building your first website. No worries - template included of course! 

MODULE SIX - CRAFTING YOUR BRAND

 
 

developing your brand image

This is when you are going to start seeing your dream business come to life visually. Brands are an extension of the brand owners personality. You are unique. When you create a brand that is a reflection of your own traits and not just what everyone else is doing, you create a brand that is authentic and UNIQUE to you.

use your workbook to go through your action steps.

 
 

TRANSFORMING YOUR BRAND

Now that you have created your inspiration board, it is time to narrow down your design elements and concepts.Your inspiration board should have shown you repetitive colors, patterns, and themes. In order to create your brand visuals, you want to be specific about the elements that are going to consist of your brand.

 
 

YOUR FINAL BRAND ELEMENTS

After taking the time to be intentional with every other element of your brand and business, your typography and logo is where you have an opportunity to build instant brand recognition with your community.

use your workbook to go through your action steps.

TAKE ACTION

your brand guidelines - clickup

your brand guidelines - trello

 

bring your brand visuals to life

Now that you know what your final brand colors, textures, and overall aesthetic is, it should be easy to finalize your brand elements. Brand elements are the graphics, visuals, patterns and texture that will enhance your brand design that are associated with your branding.

use your workbook to go through your action steps.

 

tying it all together

You are ready to bring your brand to life and have a home to send your ideal client. As you are developing your brand assets, ensure it feels like home to you.

use your workbook to go through your action steps.

 

TAKE ACTION

implement and design your new SHOWIT website

Before you start, download the PDF below that will contain your share key to upload your new ShowIt website and customize it to your brand. This website template is easy to use once you are familiar with the backend of the platform. Ensure you are taking the time to learn ShowIt!

 

TAKE ACTION

implement and design your new SQUARESPACE website

Request access to the template below and our team will send you an invitation to upload your new Squarespace template customize it to your brand. This website template is easy to use once you are familiar with the backend of the platform. Ensure you are taking the time to learn Squarespace!

CREATING YOUR SALES PAGES & OPT-IN PAGES

You have just put a lot of time into ensuring your sales funnel is outlined in a way that is going to generate you leads and sales on auto-pilot. The goal now is to ensure your sales page design supports your sales funnel converting.

 

Module Six Resources

 

Your brand image is your first impression with your customer and community, you want to ensure you are giving the right message. From there you will learn the basics of building (or rebuilding) your website. 

social media graphics

You can resize these templates to fit the dimensions of the social platform you are posting on. Use them as a guide to create social graphics that are unique to your brand. 

BRAND YOUR CANVA ACCOUNT

To customize your Canva account and upload all of your custom brand elements (logo, fonts, brand colors, etc), you will need a Canva business account which is $12 a month.

TEMPLATES

 
Canva instagram feed planner

There are plenty of softwares that you can use to outline your Instagram social media feed. If you are already using Canva it can be nice to have it all in one place. 

ebook template

Use this ebook template as a guide to create a design for your next ebook that will ensure you deliver the information efficiently to your ideal client. 

webinar slides template

If you are creating a webinar or masterclass training, you can use this webinar template to create an optimized structure for you to deliver your content in a training.

Have questions?

The truth is that you can build a business and career around the things you are passionate about. With the right support and commitment to your growth, you can do anything. And our team will be here to guide you every step of the way.

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